Keywest Technology
is dedicated to supplying innovative, affordable hardware and software that offers the features and capabilities customers demand in a simple-to-use package. It offers its customers innovative, reliable solutions to their communications problems. Performer, as an authorized Reseller of Keywest Products in Hong Kong & Macau, we provide the one-stop-shop digitl signage solutions to our clients; based on clients requirement and budget, we provide consultation along the whole process for ensuring a successful launch of the solutions. Digital signage converges the power of IT networks, video and multimedia into a more efficient and effective way to communicate by presenting the right information at the best time to a target audience.
Digital signage is fully scalable and adaptable to a broad range of users. It offers superior return on investment compared to traditional printed signs. Industries like retailers, advertisers, hospitality, cable providers, communities etc which weight heavily on communication can mostly benefit from the new revolution of the digital network. It is simply the most effective and compelling advertising system
Description
Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at specific times.
The content displayed on digital signage screens can range from simple text and still images to full-motion video, with or without audio. Some operators of digital signage networks, particularly in the retail industry, regard their networks as comparable to television channels, displaying entertaining and informational content interspersed with advertisements.
Digital signage takes care of any type of content, especially Paid Advertising, Looped Branding, Messages, interactive customer services, scrolled announcements, DVD programs and Cable TV Feeds.
Hardware
Digital signage can be scrolling message boards, LCD or plasma display panels, electronic billboards, projection screens, or other emerging display types like Organic LED screens (OLEDs) that can be controlled electronically using a computer or other device, allowing individuals or groups to remotely change and control their content (usually via the Internet).
Different purposes:
- Information – examples include flight information in airports and wait-times for the next train
- Advertising Related to the Location to Uplift Sales – examples include in-store promotions in a retail establishment
- Advertising by Third Parties – examples include restaurant-based digital signage networks that sell advertising to local merchants/service providers and national advertisers
- Enhanced Customer Experience – examples include digital signage in restaurant waiting areas to reduce perceived wait-time and recipe demonstrations in food stores
- influencing Customer Behavior – examples include post office digital signage that directs patrons waiting in line to automated stamp machines and retail digital signage designed to direct customers to different areas of the store, increasing the time spent on the store premises (dwell time)
- Brand Building – examples include Nike town stores where digital signage in video form is used as a part of the store decor to build a story around the brand
Products :
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Digital Signage 